Candidates: How to build YOUR Personal Brand

Finding the right career fit is all about knowing yourself, your vision and your goals, before you begin your job search. This combination of passions, ambitions and values is a distinctive representation of you as a person — your brand — and it’s a powerful tool, easily engaged to land the right job. How do you build your brand? Start by asking yourself:

What are five words you would use to describe your personal brand?

What are the three key strengths of your personal brand?

What are the three key weaknesses of your personal brand?

Harvard Business Review suggests that your personal brand needs to be: compelling to your audience, authentic, consistent and well-known. What does that mean in practical terms? Among the Review’s advice: build your profile internally and externally through networking, high-profile projects, presentations, panel discussions, workshops or writing for special publications. 

Once you’ve answered those questions, find a way to put it all together in two or three natural sentences that you can mention to your friends, colleagues or potential employers. Solicit feedback when appropriate, revise and deliver this unique brand story of what you have to offer with confidence. If you can’t sell your brand, nobody will buy it.

Need help on your direction? Get in touch with our In-House Coach and Career Counselor, Diane Cronk! See here for more details!

Be consistent and mindful of the fact that everything you do — or choose not to do — and how you look doing it, contributes to your personal brand, all digital and in-person communication included.

Read the full article on personal branding from the Harvard Business Review here:

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Ready to get out there and interview? Let's get you going on your search! Check out our job postings today! 

Our approach to Legal Recruitment is different. Once you get to know us you’ll see just what we mean. We are the only legal recruitment agency in Vancouver that offers the full range of Human Resources services, including recruiting, training, and consulting advice tailored to your unique firm’s needs: everything from performance management to policy development.
We take the time to make the match and our intuitive ability combined with our solid foundation in Human Resources allows us to put the right person in the right job. We are honest with everyone, both clients and applicants.
Our commitment to building long term relationships with our clients and candidates is at the heart of our approach to legal recruiting. At Arlyn Recruiting, we believe we are the best legal recruitment agency in Vancouver for jobs including lawyer positions, paralegals, legal assistants and temps.
So if you’re ready to see how we can help you make the right career choice for you send us your resume today!


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